1)By clicking the redirecting link the user skips to Google Play (in case of Android devices) / AppStore ( in case of iOS devices) where he downloads and installs our app or to the Gamehag.com website (in case of any other devices).
2)The next step is registration on our platform by creating a player's account.
3)Then thanks to performing various tasks, he collects SoulGems (our virtual currency).
4)The moment when the user reaches 500 Soul Gems is counted as the conversion point.  

Bonus for new users!
Now, when a user reaches level 3 on our site, he can use the promo code - FreeGameStart, to get a random game as a reward.